Branding Angels, Balticpedia, BSR diaspora, creative class and crowd sourcing are some new words to be learned and explored. The "@brand" project promises to take branding beyond traditional regional marketing.
Universities, NGO´s, local and regional authorities will team up and become stakeholders. They come from Finland, Estonia, Latvia, Poland, Lithuania, Germany, Sweden and Norway. In addition BSSSC Working Group on Youth Policy and UBC Commission on Youth Issues are also involved as associated partners.

The project is applying the 5th call in the Baltic Sea Region Program 2007-2013