Let´s brand BSR the ambient way!

Notodden lead applicant in new BSR project initiative

On Monday Notodden Council decided to go for a new and exciting project. IC partners and some brand new partners are teaming up and want to make a difference within the Baltic Sea Region and far beyond. The general idea is to tell the world that the countries and regions in the BSR are attractive places to live, study and to do business. The project will engage citizens of the BSR, especially young ones, to join into a new virtual community: the "@brand world".

Branding Angels, Balticpedia, BSR diaspora, creative class and crowd sourcing are some new words to be learned and explored. The "@brand" project promises to take branding beyond traditional regional marketing.
Universities, NGO´s, local and regional authorities will team up and become stakeholders. They come from Finland, Estonia, Latvia, Poland, Lithuania, Germany, Sweden and Norway. In addition BSSSC Working Group on Youth Policy and UBC Commission on Youth Issues are also involved as associated partners.

The project is applying the 5th call in the Baltic Sea Region Program 2007-2013